Right To Play and Anton Sport's collaboration dates back to 2012. For over a decade, we have shown together how a long-term partnership can contribute to real social change. In-store engagement with a clear purpose: to give children a better future through play and learning.
Over the years, Anton Sport has carried out a number of campaigns in its stores, where customers have been invited to support Right To Play's work. Funds raised went to children living in war and conflict, and every krone donated makes a difference.
And in December 2025, the collaboration set a new standard.
Through a round-up campaign at the checkout, customers were asked if they wanted to round up their amount to Right To Play. The response was overwhelming. From a few krones to many hundreds of kroner in rounding up, all donations were greatly appreciated!
The result was the best fundraising ever:
– 1,908,551 kroner raised
– Almost 37,000 customers chose to give
– Over 6,350 children now have access to Right To Play’s play and learning programs
This is not just a fundraising record – it is clear proof of what is possible when a strong brand, committed employees and loyal customers stand together for a common cause. Anton Sport shows how social responsibility can be integrated into everyday life in a way that is both engaging and creates concrete impact.
We are incredibly proud of our collaboration with Anton Sport, and grateful for all the customers who have chosen to contribute. Together we have created lasting impact – and shown that small choices can lead to big changes.


This makes a real difference.